PBR Canada is a professional bull riding organization that showcases the best bull riders and bucking bulls in Canada. The organization hosts a series of events, known for their thrilling and adrenaline-fueled atmosphere, featuring some of the most talented riders and fiercest bulls in the world. In addition to showcasing the best in bull riding, PBR Canada also prioritizes animal welfare, ensuring that the bulls are well-cared for and treated with the utmost respect. In 2019 I was approached by PBR Canada photographer Covy Moore to help pitch and art direct/design a commemorative program. Since then we have co-produced four luxury, special-edition publications, the latest being for the 2023 PBR Canada Cup Series – Presented by Wrangler. I have designed all layouts for the publications and created custom ads as needed.