Since 2020, I have supported PBR Canada by developing publications, event branding, and promotional materials that celebrate Canada's premier professional bull riding series. My work blends editorial design, large-scale branding, and premium production to create experiences that feel every bit as exciting as the sport itself.
Roles: Art Director & Designer
Collaborator: Covy Moore (Photography & Copy)
Years: 2020-Present
Client: PBR Canada is the country's premier professional bull riding organization, showcasing elite riders and some of the toughest bulls at events across Canada.
Collaborator: Covy Moore (Photography & Copy)
Years: 2020-Present
Client: PBR Canada is the country's premier professional bull riding organization, showcasing elite riders and some of the toughest bulls at events across Canada.
Official Commemorative Yearbooks
PBR Canada photographer Covy Moore and I have co-published PBR Canada's annual commemorative yearbook series since its inception in 2020. I oversee the creative direction, design, and production of these premium-quality collectible publications, which are sold at live events across Canada. Featuring soft-touch covers with spot-UV finishes and glossy interiors, the books are intentionally designed to feel more like collector pieces than traditional programs.
Over the years, I have also designed custom third-party advertising for some of the supporting sponsors and partners for inclusion in the yearbooks.
Semi-Trailer Wrap
I designed a large-scale trailer wrap promoting the PBR Canada Cup Series and National Finals, extending the organization's visual identity into highly visible mobile advertising for their events.
Event Banners
I created oversized arena banners displayed alongside video screens at events, helping transform competition venues into immersive, branded environments that heighten the fan experience.
