The American Youth Soccer Organization (AYSO) is a nationwide non-profit dedicated to delivering high-quality, fun, and inclusive soccer experiences for kids of all skill levels. With a strong focus on player development, sportsmanship, and community, AYSO serves millions of young athletes across the United States.
AYSO Play! Brand Development
AYSO PLAY! provides a platform for introducing new and innovative recreation-based youth soccer programs across the United States. This project saw multiple deliverables, including:
•Logo and brand guide
•"Play" icon
•"Kick", the AYSO Play! mascot (illustration)
•Logo sting video (animation direction of freelance motion artist)
•Website (wireframe and visual guide for developer)
CREDITS
Client: American Youth Soccer Organization (AYSO)
Art Direction & Graphic Design: Logan Johnson
Web Developer: Noud de Rover, Data Roots
Year: 2023
Art Direction & Graphic Design: Logan Johnson
Web Developer: Noud de Rover, Data Roots
Year: 2023
